Schmarketing

Schmarketing started as a joke about jargon. Underneath the joke is something simpler: teams that speak clearly are teams that trust each other, forgive each other, and move forward together. Most workplace language does the opposite — it sounds impressive and connects nothing.

So this site measures the gap. The glossary holds 1,091 terms, each defined twice: once the way we all pretend, once honestly. The podcast does the same work out loud. The articles are the argument in long form.

It's written by Stephen Boudreau — a marketing executive, which he's aware is very funny given the premise. His essays about everything that isn't marketing live atstephenboudreau.com.

Everyone's fluent until someone asks a question. This site asks the question.