Schmarketing
The PodcastSeason 1

A jargon detox for marketers.

The human side of marketing, by way of the buzzwords that bury it. Four episodes, heavily produced, occasionally serious. Season 2 is scripted and coming.

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  1. S1 · E4Thu, 21 Nov 202419 min

    Help, Not Hype ("Marketing")

    Send a text Marketing. The fine line between guiding someone to what they need… and letting them believe they found it all by themselves. It’s like sneaking vegetables into a kid’s mac and cheese—only this time, your “kid” is a fully grown adult, and you’re banking on them loving it without ever noticing. Do it right, and you’re a genius. Do it wrong… and, well, you’re just the broccoli guy.

  2. S1 · E3Thu, 07 Nov 202420 min

    Always Be Cleansing ("Jargon Detox")

    Send a text Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s like watching yourself in a bad movie where ever

  3. S1 · E2Fri, 25 Oct 202415 min

    Bridge Over Troubled Buzzwords ("Clarity")

    Send a text Clarity—it’s the bridge between what we say and what others actually hear. But somehow, it’s the first thing to vanish the moment we start talking—or typing. On this podcast, we’ll toss around a few key terms, and I want to make sure we’re all on the same page—or at least using the same secret decoder ring. So today, let’s kick things off with the big one: clarity. We’ll dig into why

  4. S1 · E1Fri, 11 Oct 202416 min

    Corporate Mad Libs ("Schmarketing")

    Send a text In this debut episode of Schmarketing, we’re not just introducing a podcast—we’re unpacking a problem. Schmarketing isn’t just the confusing, jargon-laden language of marketing; it’s a communication barrier that turns collaboration into a corporate guessing game. But fear not—there’s a way out. We’ll explore how teams can cut through the buzzwords and build stronger connections. If y