AARRR (Acquisition, Activation, Retention, Referral, Revenue)
Definition
A framework used in growth marketing to track key metrics across five stages of the customer lifecycle: Acquisition, Activation, Retention, Referral, and Revenue.
Translation →
Translation
Not a pirate phrase, but a roadmap for obsessing over every step your customers take—from luring them in to making sure they stick around, tell their friends, and spend money.