ABC (Always Be Closing)
Definition
ABC stands for "Always Be Closing," a popular sales mantra that encourages salespeople to constantly be working toward closing a deal, regardless of the stage of the sales process. The term was popularized by the 1992 film Glengarry Glen Ross, in which it was presented as a hard-nosed approach to sales, emphasizing urgency and persistence.
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Translation
The relentless mindset that says, "If you’re not sealing the deal, you’re not doing your job." It’s all about pushing every conversation toward one ultimate goal—getting the customer to sign on the dotted line.