Advocacy
Definition
The stage in the buyer journey where satisfied customers become promoters of your brand, recommending your product or service to others through word of mouth, reviews, or social sharing. Advocacy follows Retention and is the ultimate goal, turning loyal customers into brand champions.
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Translation
This is the holy grail—where happy customers don’t just stick around, they start singing your praises to anyone who’ll listen. It’s the point where they’re basically doing your marketing for you.