Anchor Pricing
Definition
Anchor Pricing is a marketing strategy where a higher initial price (the anchor) is shown alongside a lower price to make the lower price seem like a better deal. This technique is often used to influence customer perception and encourage purchases by creating a reference point for value.
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Translation
The classic trick where you show a ridiculously high price first, so the real price feels like a steal—even though you know that original number was just there to make you feel better about spending more.