ARPA (Average Revenue Per Account) / ARPU (Average Revenue Per User)
Definition
ARPA stands for Average Revenue per Account, a metric used by subscription-based businesses to measure the average monthly or annual revenue generated from each customer or account. It helps companies understand the profitability of their customer base and track revenue growth over time.
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Translation
How much money you’re squeezing out of each customer on average—basically, a way to see how much each account is worth to your bottom line.