B2B2C (Business-to-Business-to-Consumer)
Definition
A business model where a company sells its products or services to another business, which then sells them directly to the end consumer. For example, Instacart partners with grocery stores to offer delivery services, and consumers purchase groceries through the Instacart platform.
Translation →
Translation
When one company sells to another, and that company turns around and sells it to the public—like a tag-team effort to get the product into customers’ hands.