BANT (Budget, Authority, Need, Timeline)
Definition
BANT is a sales qualification framework that helps determine whether a prospect is a good fit based on four key criteria: Budget (do they have the funds?), Authority (can they make decisions?), Need (do they actually need your product?), and Timeline (when are they looking to buy?). It helps sales teams prioritize leads and focus on high-potential opportunities.
Translation →
Translation
The checklist sales reps run through to make sure they’re not wasting time on a prospect who loves your product but can’t afford it, has no decision-making power, and needs it “sometime next year.”