BATNA (Best Alternative to a Negotiated Agreement)
Definition
BATNA refers to the most favorable course of action that a party can take if negotiations fail and an agreement cannot be reached. It’s the backup plan or alternative strategy that provides leverage during negotiations by helping a party decide whether to accept a deal or walk away.
Translation →
Translation
The “Plan B” you’ve got up your sleeve when the deal isn’t going your way—so you can confidently say, “Take it or leave it,” knowing you’ve got options if things fall apart.