BHAG (Big Hairy Audacious Goal)
Definition
A long-term, ambitious goal that is meant to inspire and challenge an organization, typically bold and far-reaching, aiming to drive significant growth or transformation over a 10 to 30-year timeframe.
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Translation
The massive, slightly terrifying goal that makes everyone gulp but gets them fired up—because who doesn’t love chasing a dream that sounds just a little bit impossible?