BoFu (Bottom of Funnel)
Definition
The final stage in the sales or marketing funnel where prospects are ready to make a purchase decision, often requiring a final push through offers, demos, or personalized engagement.
Translation →
Translation
This is where the rubber meets the road—unlike the top of the funnel, where people are just getting to know you, or the middle, where they’re weighing their options. At the bottom, it’s time for them to either buy or move on, and you’re hoping they’ll grab their credit card.