Brand Extensions
Definition
A strategy where a company uses its established brand name to launch new products or services in different categories, leveraging existing brand equity to expand its market reach. Examples include Apple expanding from computers to smartphones and Nike moving from sneakers to athletic apparel.
Translation →
Translation
When your brand decides, “Hey, if they like our sneakers, maybe they’ll trust us with yoga pants and water bottles too!”—all while crossing fingers that your name alone is enough to make customers think, “Sure, why not?”