Brand Image
Definition
Brand image refers to the overall impression consumers have of a brand, shaped by their experiences, perceptions, and interactions with it. It’s how people see and feel about the brand, whether positive or negative.
Translation →
Translation
It’s the mental snapshot people have of your brand—whether it’s the cool, reliable friend they trust or the annoying neighbor they avoid. It’s what pops into their heads when they hear your name, for better or worse.