Brand Positioning
Definition
Brand positioning refers to the process of designing a brand’s offering and image to occupy a distinct place in the mind of the target audience. It’s how a brand differentiates itself from competitors and is perceived in the marketplace.
Translation →
Translation
The art of carving out your brand’s prime real estate in people’s brains—making sure when they think of a product or service, they think of you first, not that other brand with a less flashy elevator pitch.