[Brand Value / Brand Equity](https://stephenboudreau.com/brand-value/)
Definition
Brand equity refers to the value a brand holds based on consumer perception, recognition, and loyalty, contributing to a company’s financial success. It’s the intangible asset that makes a brand more valuable than its generic counterparts.
Translation →
Translation
The goodwill your brand’s built up over time—like a reputation bank where every positive experience is a deposit. If people are willing to pay more, pick you first, or rave about you, your brand’s equity is doing some heavy lifting.