Business Case
Definition
A Business Case is a documented justification for a proposed project, initiative, or investment, outlining the benefits, costs, risks, and return on investment (ROI). It’s used to help decision-makers evaluate whether the potential value of a project is worth the resources required to execute it.
Translation →
Translation
The formal pitch where you lay out all the reasons why your idea is worth spending money on—and hope the decision-makers don’t zero in on the risks before the benefits.