Buyer Behavior
Definition
Buyer Behavior refers to the actions and decision-making processes that consumers go through when selecting, purchasing, and using products or services. It includes the psychological, social, and emotional factors that influence how and why people make purchasing decisions, from identifying a need to post-purchase evaluation.
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Translation
The science of why people buy things—whether it’s impulse shopping, researching every detail, or following trends, it’s all about what gets someone to pull out their wallet.