CAC Payback (Customer Acquisition Cost Payback)
Definition
The time it takes for a company to recover the cost of acquiring a customer (Customer Acquisition Cost, or CAC) through the revenue generated from that customer, typically measured in months.
Translation →
Translation
How long you have to wait before that expensive customer finally makes you some money—because spending a fortune on ads and sales calls doesn’t feel great until you see the cash rolling back in.