Churn / CCR (Customer Churn Rate)
Definition
CCR stands for Customer Churn Rate, a metric used to measure the percentage of customers who stop using a product or service within a given period. It helps companies assess customer retention and understand how well they are keeping their customer base engaged and satisfied.
Translation →
Translation
The percentage of customers who say, “I’m out” every month—because knowing how fast people are leaving is just as important as knowing how fast they’re joining.