CL (Closed:Lost)
Definition
Closed Lost refers to a sales opportunity that has reached the end of the sales process but did not result in a successful deal. It means that the prospect has decided not to move forward with the purchase, and the opportunity is marked as lost in the sales system.
Translation →
Translation
The sad trombone moment when the deal falls apart—whether the prospect ghosted, went with a competitor, or just wasn’t ready to commit, this is when you close the book and move on.