Consideration
Definition
The stage in the buyer journey where potential customers, already aware of your brand, begin evaluating options and comparing solutions to address their needs. It sits between Awareness, where they first learn about you, and Decision, where they choose whether to buy.
Translation →
Translation
The part where customers are doing their homework—checking out reviews, comparing prices, and weighing options. It’s not as exciting as Decision (where they actually buy) but way more promising than Awareness (where they’re just figuring out you exist).