Conversational Marketing
Definition
A personalized approach to engaging with potential customers through real-time, one-on-one conversations, often via chatbots, messaging apps, or live chats, aimed at fostering relationships and driving sales.
Translation →
Translation
The digital version of a friendly chat with a sales rep—except this time, it’s happening through a chatbot or messenger window, making it feel less like a pitch and more like a casual conversation where, surprise, you might just end up buying something.