CPM (Cost Per Mille)

Definition

CPM stands for Cost Per Mille, where "mille" is Latin for thousand. It’s a pricing model used in digital advertising to calculate the cost of 1,000 impressions (views) of an ad. Advertisers pay a set rate for every 1,000 times their ad is shown, regardless of how many users actually interact with it. This metric is commonly used in display advertising, social media ads, and email marketing.