CTA (Call to Action)
Definition
A prompt or message designed to encourage the audience to take a specific action, such as signing up for a newsletter, making a purchase, or clicking a link.
Translation →
Translation
The “do something” button—whether it’s “buy now,” “learn more,” or “sign up,” it’s the marketing equivalent of a polite nudge (or sometimes a shove) to get you to stop thinking and start doing.