[Customer Journey](https://stephenboudreau.com/customer-journey/)
Definition
The specific path and interactions a customer has with a brand across various touchpoints, guiding them through each stage of the customer lifecycle.
Translation →
Translation
The detailed road trip of how customers interact with you—from clicking an ad to unboxing a product, it’s the nitty-gritty of what gets them from point A to point B (and hopefully keeps them coming back).