Decision
Definition
The stage in the buyer journey where potential customers choose whether to purchase a product or service after evaluating their options during the Consideration phase. It follows Awareness and Consideration and leads to Post-Purchase stages like Retention and Advocacy.
Translation →
Translation
The moment of truth—after all the window shopping, comparing, and second-guessing, this is where they finally whip out their credit card (or don’t). It’s the most exciting part, unless they bail and you’re stuck in Consideration limbo.