Direct Marketing
Definition
A marketing strategy where businesses directly communicate with consumers via channels like email, phone calls, texts, or physical mail, with personalized messages aimed at generating a direct response or sale.
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Translation
The “let’s talk one-on-one” approach—where brands cut out the middleman and come straight to you, hoping their message hits before you can hit delete. Unlike mass marketing, which blasts to the world, this is more like a laser-focused message asking, “Hey, you, want to buy something?”