Dunning (Dunning Emails)
Definition
Dunning refers to the process of sending a series of reminders or notifications to customers who have failed to make payments on time, often including increasingly urgent messages as the overdue period lengthens.
Translation →
Translation
The “Hey, you forgot to pay!” email sequence—where businesses politely (at first) remind you that your bill is overdue, and then gradually ramp up the urgency until it’s more “Pay up or else.”