EEAT (Experience, Expertise, Authoritativeness)
Definition
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of criteria used by Google to evaluate the quality and credibility of content and its creator, especially for websites dealing with sensitive topics like finance or health.
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Translation
Google’s checklist for deciding if your website deserves to be taken seriously—basically, making sure you know your stuff, people trust you, and you’ve got the right experience to back it up, before bumping you up in search results.