Engagement Rate
Definition
Engagement Rate is a metric used to measure how actively users interact with content, often expressed as a percentage of total interactions (likes, comments, shares, clicks) compared to the number of views or followers. It helps gauge the effectiveness and relevance of content.
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Translation
The percentage that tells you how much people actually care about what you’re putting out there—because it’s not just about getting eyeballs, it’s about keeping them interested.