First Party Data
Definition
First Party Data is information that a company collects directly from its own customers or users through interactions on its website, apps, or other owned channels. This data is considered highly valuable because it is directly gathered with user consent, making it more accurate and relevant.
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Translation
The data you collect yourself—like the emails, clicks, and preferences your customers share when they use your site—so you don’t have to beg Google or Facebook for their scraps.