Hyper-Personalization
Definition
Hyper-personalization is the use of advanced data, artificial intelligence, and analytics to deliver highly customized content, products, or services to individuals based on their specific preferences, behaviors, and real-time data. For example, streaming services like Netflix recommend shows based on your exact viewing habits.
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Translation
When companies know so much about you that they can suggest things you didn’t even know you wanted—right before you start wondering how they’re reading your mind.