ICP (Ideal Customer Profile)
Definition
ICP stands for Ideal Customer Profile, which describes the type of customer that would benefit most from a product or service and is most likely to generate high value for the company. It includes key traits like industry, company size, and specific pain points.
Translation →
Translation
The dream client every sales team is looking for—someone who actually needs what you’re selling, has the budget to buy it, and won’t make your support team cry.