Lagging Indicator / Leading Indicator
Definition
Lagging indicators measure outcomes that have already occurred, like sales results, while leading indicators predict future performance, such as customer inquiries or early-stage engagement.
Translation →
Translation
Lagging indicators are like looking in the rearview mirror to see where you’ve been, while leading indicators are your crystal ball, hinting at where you’re headed—one tells you what happened, the other gives you a clue about what’s coming next.