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+1 ("Heavy Plus Sign")
Definition
+1 is shorthand used in digital communication, especially in business and tech environments, to express agreement or support for someone’s idea, comment, or proposal.
Translation →
Translation
The quickest way to say, “I agree,” without having to actually think of something original to add to the conversation.
1:1 (One on One)
Definition
A private meeting between two people, typically used in a business setting for check-ins, feedback, or personal discussions—allowing for direct communication and focused attention.
Translation →
Translation
The face-to-face (or Zoom-to-Zoom) chat where there’s no hiding in the crowd—just you, the other person, and all the awkward silences waiting to happen.
2.0
Definition
Refers to the second version or generation of a product, service, or idea. It implies an improved or updated version.
Translation →
Translation
What you call the new version to make it sound revolutionary, like adding glitter to a dustpan.
3 C’s of Marketing
Definition
A strategic framework that focuses on three key elements: Company, Customers, and Competitors. It’s used to analyze and create a balanced approach to market positioning and decision-making.
Translation →
Translation
The holy trinity of marketing—knowing who you are, who you’re selling to, and who you’re up against. It’s like preparing for battle by sizing up your own strengths, figuring out what the crowd wants, and keeping an eye on the competition, so you’re ready to outshine them all.
4 P’s of Marketing
Definition
A foundational marketing framework that focuses on four key elements: Product, Price, Place, and Promotion. It’s used to ensure a balanced approach to bringing a product or service to market.
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Translation
The marketing mix recipe—getting the right product, at the right price, in the right place, with the right promotion. It’s like baking a cake: you need all the ingredients in the right proportions, or you end up with a flop instead of a success.
5 Whys
Definition
A problem-solving technique that involves asking "Why?" five times in succession to drill down to the root cause of an issue, helping to uncover underlying problems that might not be immediately obvious.
Translation →
Translation
Playing the toddler game of “why” until you dig up the real reason something’s gone awry.
10,000-Foot View / 50,000-Foot View
Definition
Looking at something from a broad perspective, either somewhat broad (10,000 feet) or extremely broad (50,000 feet).
Translation →
Translation
Pretending you can see the whole forest from an airplane window, while ignoring the individual trees.
10x
Definition
Refers to increasing something tenfold, usually in the context of growth or improvement.
Translation →
Translation
The hyper-ambitious goal of turning your small gains into something colossal—like setting out to grow your business so fast and so big that it makes "doubling" seem like child’s play.
24/7
Definition
Available or operating all day and night, every day of the week.
Translation →
Translation
Never taking a break, like a caffeinated hamster on a wheel that just keeps spinning.
80/20 (Pareto Principle)
Definition
A principle stating that 80% of results often come from 20% of the effort or input, commonly used in business to focus on the most impactful activities.
Translation →
Translation
The rule that says most of what you do doesn’t really matter—because it’s that small slice of work that’s pulling all the weight while the rest is just along for the ride.
101
Definition
Basic or introductory level of understanding on a particular topic.
Translation →
Translation
The kindergarten of learning, where you start with the ABCs of any subject.
360-Degree Feedback
Definition
A performance review system where feedback is gathered from peers, subordinates, supervisors, and sometimes clients.
Translation →
Translation
Getting critiqued from every angle, like being in the middle of a feedback tornado.