MoFu (Middle of Funnel)
Definition
The stage in the sales or marketing funnel where potential customers, already aware of your brand, are evaluating your product or service to see if it meets their needs before making a decision.
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Translation
This is where you find out who’s just browsing (top of the funnel) and who’s getting serious. It’s all about warming them up before they hit the bottom of the funnel and (hopefully) whip out their wallet.