Move the Goalposts

Definition

Move the Goalposts refers to changing the criteria or expectations for success after the process has already started, often in a way that makes it harder to achieve the original goal. It’s typically used to describe shifting standards or requirements mid-way through a project or deal.

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Translation

When you thought you were done, but suddenly the rules change, and now you’ve got more hoops to jump through—because apparently, the finish line wasn’t really the finish line.