Native Advertising

Definition

A type of paid advertisement that blends seamlessly with the surrounding content on a platform, matching the look and feel of the media in which it appears, making it less intrusive and more engaging for users. Examples include sponsored articles or promoted posts on social media that resemble regular content.

Translation →

Translation

Ads that try to sneak by without looking like ads—so well-disguised in the content you’re already consuming that you might not even notice you’re being sold something.