Outbound Calling
Definition
Outbound Calling refers to the practice of sales or customer service teams initiating phone calls to potential or existing customers. The purpose is typically to generate new business, follow up on leads, or engage in upselling or cross-selling efforts.
Translation →
Translation
The art of interrupting someone’s day with a phone call in hopes they’ll listen long enough to consider buying what you’re selling—before they politely (or not so politely) hang up.