Pivot
Definition
Pivot refers to a strategic shift in a company’s direction, product, or approach in response to changing market conditions, customer feedback, or internal challenges. It’s commonly used in startups to describe adjusting the business model to find success.
Translation →
Translation
The corporate cha-cha—when the music changes, and you’ve got to swivel your strategy on the spot, gracefully spinning in a new direction while pretending you totally meant to do that all along.