PLG (Product Led Growth)
Definition
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often relying on the product's inherent value to attract and engage users.
Translation →
Translation
The "let the product do the talking" approach, where you sit back and hope your product is so irresistible that customers flock to it on their own—because who needs a sales team when your product can charm the socks off people all by itself?