Proposal

Definition

Proposal refers to a formal document or presentation that outlines the terms, solutions, pricing, and other details of a potential deal, project, or service. It’s used to pitch a specific offering to a prospective client or customer and often serves as the basis for negotiation and agreement.

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Translation

The fancy sales pitch on paper—your chance to lay out all the reasons why the customer should choose you, while hoping they don’t ask for too many changes.