Retention
Definition
The stage of the buyer journey where the focus shifts from acquiring customers to keeping them engaged and loyal after the purchase. Retention follows the Decision stage and aims to build long-term relationships through continued value, support, and personalized experiences.
Translation →
Translation
After they’ve made the purchase, this is the part where you work hard to keep them around—because finding new customers is expensive, but keeping the ones you’ve already got is priceless. It’s where you prove you’re not just a one-hit wonder.