[Segment / Segmentation](https://stephenboudreau.com/segmentation/)
Definition
The process of dividing a market or audience into smaller, distinct groups based on shared characteristics, needs, or behaviors to tailor marketing strategies more effectively.
Translation →
Translation
Slicing and dicing your audience into neat little groups so you can figure out exactly how to sell to each one—because one-size-fits-all is just another way of saying “nobody’s happy.”