SWOT Analysis
Definition
A strategic planning tool that evaluates a company’s internal strengths and weaknesses, and external opportunities and threats to inform decision-making and strategy development.
Translation →
Translation
It’s like taking a good, hard look at your wardrobe—figuring out which pieces make you look fabulous (strengths), which ones are better off donated (weaknesses), spotting a sale on stylish new jackets (opportunities), and noting that your arch-nemesis has the same scarf (threats).