ToFu (Top of Funnel)
Definition
The initial stage in the sales or marketing funnel, focused on building awareness and attracting a broad audience of potential customers, before narrowing them down in the middle and bottom stages.
Translation →
Translation
The part where you’re casting the widest net, trying to grab attention from as many people as possible—unlike the middle and bottom of the funnel, where you’re actually figuring out who’s serious and who’s just window shopping.