USP (Unique Selling Point)
Definition
USP stands for Unique Selling Point, a term used to describe the feature or aspect of a product or service that sets it apart from competitors. It’s the unique characteristic that makes your offering different and better, serving as the primary reason a customer should choose your product over others.
Translation →
Translation
The one thing you’ve got that nobody else does—whether it’s a special feature, a killer price, or a totally new approach, your USP is the secret sauce that gets customers to pick you over the rest.