Win/Loss Analysis
Definition
Win/Loss Analysis is the process of reviewing and analyzing the reasons why a sales opportunity was either won or lost. This helps sales teams understand what worked, what didn’t, and how they can improve future outcomes by learning from past successes and failures.
Translation →
Translation
The sales post-game wrap-up where you figure out why you won (or lost) a deal—so you can do more of the good stuff and less of whatever made the prospect run for the hills.