ZMOT (Zero Moment of Truth)
Definition
A concept introduced by Google that refers to the moment when a consumer researches a product online before making a purchase decision. It represents the crucial pre-purchase phase where opinions are formed based on reviews, comparisons, and information gathered.
Translation →
Translation
That make-or-break moment when someone Googles your product and decides—based on reviews and rankings—whether they’re going to buy it or move on to the next option.